Reshock Coffee Aɣewwas n Ufaris sɣur Weiche Wu

Reshock Coffee Aɣewwas n Ufaris sɣur Weiche Wu d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Reshock Coffee Aɣewwas n Ufaris

sɣur Weiche Wu

Amsaɣ: Reshock Coffee

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

18,464

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #150344

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Reshock Coffee Aɣewwas n Ufaris

Reshock Coffee d tacreḍt taiwanit seg Chiayi County. Amasbadu yettṣeṭṭuy iqemmucen n lqehwa n tɣara tameqqrant i d-yettimɣaren deg Ali Mountain, yerna yessekcem-iten i ddunit meṛṛa. Asnulfuy n Reshock Coffee yettekka-d seg ṭṭcaṛa n tazwara n wass deg udrar. Alugu yesken-d tadawt n waya ifazen. Tabwaṭ n tiselt tettmugger-d abrid n tmaɣna n tazwara n wass, ma d iɣewwasen n daxel, ssekanen-d iferdisen n tɣerma d yidles seg wakal-a meqqren. S ulday n tebwaṭt, ur tzemreḍ ara kan ad tḍeqṣeḍ lqehwa-ya n tɣara tameqqrant, maca daɣen ad teɛreḍ asrag-a yessefraḥen n tazwara n wass seg udrar.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Reshock Coffee Aɣewwas n Ufaris d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Reshock Coffee Aɣewwas n Ufaris ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Reshock Coffee Aɣewwas n Ufaris yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Tigejdiwin & Akemmus: 420 mm x 200 mm x 40 mm
Tibzimin: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Tasnakta n Ufares: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Asewḥel n Usnulfu: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Anadi: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Aseḥbiber: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Tanzagt n Usenfar: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Tanila n Umahil: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Ibrivan: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Igmamen n Terbaɛt: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Imsuren n Tugniwin: Photographer: Weiche Wu