Pinna Olive Oils Tiṭṭiqeṭṭin sɣur Giovanni Murgia

Pinna Olive Oils Tiṭṭiqeṭṭin sɣur Giovanni Murgia d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Pinna Olive Oils Tiṭṭiqeṭṭin

sɣur Giovanni Murgia

Amsaɣ: Fratelli Pinna

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

14,198

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #150744

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Pinna Olive Oils Tiṭṭiqeṭṭin

Talɣa n teqburin-a n zzit n uzemmur tesɛa tikti tamecṭuḥt d tasfayeț, tettwasen kan s umgirred ameqqran gar umellal n teqburt d yiniten yettwafernen i yiferdisen yellan ɣef teṭṭiqeṭṭ. Asenfaṛ-a yesɛa lebɣi ad d-yesnulfu talɣa tamaynut, tamecṭuḥt d teǧǧaḍ akken ad d-yazen tawaleɣt n Fratelli Pinna, amwazzel gar wazalen n usnefli d lexṣaṣ n tuɣalin ɣer yiẓuran deg wakal. Asmezdi-a ur yezmir ara ad yettwabḍu, yettwasseqdec s talleɣt tawaleɣt i d-yekkan seg umahil n umeɣnas d unaẓẓam asaṛdinyan Eugenio Tavolara.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Pinna Olive Oils Tiṭṭiqeṭṭin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pinna Olive Oils Tiṭṭiqeṭṭin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pinna Olive Oils Tiṭṭiqeṭṭin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Tigejdiwin & Akemmus: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Tibzimin: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Tasnakta n Ufares: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Asewḥel n Usnulfu: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Anadi: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Aseḥbiber: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Tanzagt n Usenfar: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Tanila n Umahil: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Igmamen n Terbaɛt: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Imsuren n Tugniwin: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023