Waggner Coffee Aḥraz n Lqahwa sɣur Wallrus Design Studio d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2023
Waggner Coffee Aḥraz n Lqahwa
Amsaɣ: Wallrus Design Studio
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #151041Afeṣṣel
Ɣef Waggner Coffee Aḥraz n Lqahwa
Waggner Coffee d asismel n uḥraz i yiwet n tmarka n lqahwa taalmanit. Taqbuct-agi tettwaskar s tugniwin n ṣṣuraf n uzru iqdimen n Lalman, yettwaruen s tarrayt tazegzawt (linéaire), s ussekres n ussekni n tmarka deg umkan alemmas. Ussekni-agi yesken izem-abaḥri (ayzim) yeqqimen deg uxxam-is, ityerrif lqahwa, s tafat deffir-es, d asetti ɣer yimdanen ur neṭṭes ara iḍ nnig-nsen syen ityerrifen lqahwa. Asismel-agi yettwasiggeṛ s tarrayt n rotogravure ɣef teqbuct n lqahwa i ismil s wemtal, yesɛan tiddi n 100 x 70 x 280 mm. Ayen ittwarran d amsefham d asemhaz n tmarka iwakken ad tban s wudem afessas ɣef yiḥecran leqrar deg lḥawanet ideg llan waṭas n yigersiwen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Waggner Coffee Aḥraz n Lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Waggner Coffee Aḥraz n Lqahwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Tigejdiwin & Akemmus
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tibzimin
- Coffee, Packaging, German product, Wallrus
- Tasnakta n Ufares
- This product is rotogravure-printing on metalized coffee pouch.
- Asewḥel n Usnulfu
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Anadi
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Aseḥbiber
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Tanzagt n Usenfar
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Tanila n Umahil
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Ibrivan
- Mockup: Wallrus Design Studio
- Igmamen n Terbaɛt
- Creative Director: Matin Mirzaei
- Imsuren n Tugniwin
- Mockup: Wallrus Design Studio
Yettwaxellṣen
Snirem Seld Designers.org
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