Remaking Art Tamagit n Tnezzut sɣur Meng Shenhui

Remaking Art Tamagit n Tnezzut sɣur Meng Shenhui d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2024

Remaking Art Tamagit n Tnezzut

sɣur Meng Shenhui

Amsaɣ: Shenzhen Chengmei Culture Communication Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

147,007

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152015

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Remaking Art Tamagit n Tnezzut

Remaking Art d tamagit n tnezzut i d-yettwaxelqen i tkebbanit n teywalt tadelsant. Alugu-a yesdukkel isekkilen imezwura R d A deg yiwet n licma tamsegdit, i icudden s yizirigen i d-yesmektayen aglam deg waman. Izirig aglawan yesmektay-d tamizant, yettwaḥrez seg walugu aqbur akken ad d-yessken taɣdemt d tezdeg n wul. Anagraw ameẓri yesseqdac izirigen i beṭṭu n yisemli yettwasiẓergen, n usemsed d yiskanen n daxel, akken ad yeṭṭef yiwen n udem gar teɣzi d yigmaḍ yemgaraden. Afeṣṣel-a yessawaḍ-d tamsegda, asdukkel d usmiren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Remaking Art Tamagit n Tnezzut d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Remaking Art Tamagit n Tnezzut ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Tigejdiwin & Akemmus: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tibzimin: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Tasnakta n Ufares: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Asewḥel n Usnulfu: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Anadi: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Aseḥbiber: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Tanzagt n Usenfar: The project started in January 2022 and was completed in Shenzhen in May 2022
Tanila n Umahil: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Imsuren n Tugniwin: Copyright：CM Design