Big N Ben Iqmuḍen n uglim sɣur Mohsen Koofiani

Big N Ben Iqmuḍen n uglim sɣur Mohsen Koofiani d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2024

Big N Ben Iqmuḍen n uglim

sɣur Mohsen Koofiani

Amsaɣ: Big N Ben

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

15,627

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152038

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Big N Ben Iqmuḍen n uglim

Aẓar-a yesɛa initen iɣezzfiyen i d-yeǧǧan tamuɣli. Aseqdec n lemṭayec n uẓar aqbur d yiniten imsirgen akked tmuɣliwin tilebbaḍin n Langliz, i d-yettwaskanen s wudem amecṭuḥ, yal yiwet deg-sent tesɛa tiqsiḍin imsirgen ara d-tmeslay, d nutni i d-yettawin timaterin n telqeyt-a n uẓar. Am akken tmuɣliwin-nni ttmeslayent taqsiṭ u tettnadiyent ɣef kra. Iẓerran ttwagan akken ad d-beddren isem n tecreḍt akked tmurt-is. Guzal n uqmuḍ, anaw n ufaris akked wayen yellan deg-s ttwaskanen srid.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Big N Ben Iqmuḍen n uglim d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Big N Ben Iqmuḍen n uglim ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Tigejdiwin & Akemmus: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tibzimin: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Tasnakta n Ufares: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Asewḥel n Usnulfu: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Anadi: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Aseḥbiber: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Tanzagt n Usenfar: This project started in November 2022 and continues until now.
Tanila n Umahil: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Imsuren n Tugniwin: All of the images: Illustrator / Creator: Mohsen Koofiani