Smoothies Tamatert n wučči sɣur Andromachi Kakava

Smoothies Tamatert n wučči sɣur Andromachi Kakava d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2024

Smoothies Tamatert n wučči

sɣur Andromachi Kakava

Amsaɣ: ABC Design Communication

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

14,308

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152745

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Smoothies Tamatert n wučči

Deg umaḍal yettmudin war asteɛfu anda akud itthengir, ismutin Jean Paul Lab d tiririt: d ipakes n sḍiset yeččuṛen s lferḥ d ṛṛuḥat timeqqranin. Imrikiben uɣalen d lɛelma n tilelli. Deg akk tewsatin, tteddun s tjeṛṛit war tugdi, ttafen iberdan i yeččuṛen tudert-nsen s ssɛada, am ṛṛuḥa yeffren deg ismutin-a. Yewweḍ lweqt ad teǧǧeḍ iman-ik tedduḍ ɣer umaḍal aseḥḥar n ṛṛuḥat n Jean Paul Lab, teṭṭafeḍ iberdan n ssɛada.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Smoothies Tamatert n wučči d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Smoothies Tamatert n wučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Tigejdiwin & Akemmus: Label: Width 110mm x Height 160mm
Tibzimin: smoothies, jean paul lab, vintage, packaging
Tasnakta n Ufares: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Asewḥel n Usnulfu: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Anadi: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Aseḥbiber: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Tanzagt n Usenfar: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Tanila n Umahil: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Igmamen n Terbaɛt: George Ziakas
Costas Lakis