Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) sɣur Zhejiang Gongshang University d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2024

Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity)

sɣur Zhejiang Gongshang University

Amsaɣ: Anhui · Jingting Mountain Scenic Area

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

16,520

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152983

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity)

Amur n Wedrar n Jingting d tamsальtit n twaculin i d-ttwaxedmen i yiwen wemkan aẓizaw n tferka akked yiwen n park azekka n lɣaba deg tmurt n Anhui, di Ccinwa. Tamsalt-agi tebna ɣef tikti n unadi adelsan seg tira n tugniwin, iwakken tirza ad tili am umezweɣ deg yiwen n uɣmis n tugniwin i d-ttwarẓamen. Iɣezran n idurar, tiliɣra n tqacuct, asigna irurin, iferḍas ibarraniyen akked wesnaw agejdan n lqahwa taberkant d texfift tazegzawt ttwaruẓnen deg tutlayt tunṣibt n tugna. Sḍis n tugniwin tiferdasin ttɛawanent taɛlamt tagejdant, zemrent ad ttwaseqdacent deg waṭas n tuɣalin. Asnaw-agi yesseɣṭi tugna taqburt i yesɛan azal ur nṭif ara, yerna yerna-d s wudem yelhan akked yimidyaten n tekniwlijiya tumidigt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Tigejdiwin & Akemmus: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tibzimin: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Tasnakta n Ufares: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Anadi: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Aseḥbiber: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Tanzagt n Usenfar: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Igmamen n Terbaɛt: Designer: Kan Zhao