CZBank Youth Speech Contest Tanmirt n Timesɣiwt n Umahil n Umsizreg sɣur Zhejiang Gongshang University

CZBank Youth Speech Contest Tanmirt n Timesɣiwt n Umahil n Umsizreg sɣur Zhejiang Gongshang University d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2024

CZBank Youth Speech Contest Tanmirt n Timesɣiwt n Umahil n Umsizreg

sɣur Zhejiang Gongshang University

Amsaɣ: CZBank

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

14,051

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #153002

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef CZBank Youth Speech Contest Tanmirt n Timesɣiwt n Umahil n Umsizreg

Aɣawas n CZBank i Umahil n Umsizreg n Ilmeẓyen d tanmirt tagejdant n timesɣiwt yettwaxedmen i tedyant n usnulfu n mkul aseggas i gesnulfa CZBank i yilmeẓyen ittekkin. Asentel n umahil-agi d aksar n yidles am izuran akked usnulfu n uskal ifazen ɣef zdat. Asenfar-agi yesdukkel amikṛufun n umsizreg akked izuran n ttjur deg tugna tuzzigt yellan s uḍris n tlata n tendaḍin. Ilugan yemcabaken akked ustifen ittban-d s wudem yezga d asfeggeḍ n uxtayel n idles. Tugna-agi tettwassefsex ɣer yiziraz n tedyant, amkan n umsizreg akked usnulfu n berra, akken ad taweḍ ivmedyaten, aznuzu srid akked useqdec deg umkan s yiman-is.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

CZBank Youth Speech Contest Tanmirt n Timesɣiwt n Umahil n Umsizreg d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. CZBank Youth Speech Contest Tanmirt n Timesɣiwt n Umahil n Umsizreg ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. CZBank Youth Speech Contest Tanmirt n Timesɣiwt n Umahil n Umsizreg yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tibzimin: Culture, Innovation, Competition
Asewḥel n Usnulfu: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Anadi: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Aseḥbiber: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Tanzagt n Usenfar: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Tanila n Umahil: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Igmamen n Terbaɛt: Designer: Kan Zhao