CDU Hamburg Tasnukkert n Trademark sɣur Politikwerft Designagentur

CDU Hamburg Tasnukkert n Trademark sɣur Politikwerft Designagentur d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2024

CDU Hamburg Tasnukkert n Trademark

sɣur Politikwerft Designagentur

Amsaɣ: CDU Hamburg

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

15,322

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #153650

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef CDU Hamburg Tasnukkert n Trademark

Adris n tektabt: CDU Hamburg d tasnukkert n trademark i d-yettwaslen i uzergu asertan adigan di Hamburg, Almanya. Tasnukkert-agi tebna ɣef tbenge tasnukiḍt i d-yettqadaren yiwet n tutlayt tabaḍnit deg umeẓẓuɣ n tsuffeɣt akked umeẓẓuɣ uslig. Azamul n wawal akked wugur yesdukkul isekkilen CDU d unaḍam n Hamburg, d aɣrem s tlata n tɣimmar akked snat n itran, ɣef tama n tbenge tacercurt s wini azeggaɣ-uzegzaw. Azamul-agi yezmer daɣen ad yettwasqedec waḥdes, ma d tbenge-agi tezmer ad tettwaččar s tugniwin akked yiniten. Ttwaxedmen-d ismal Web ineddhen i akk tiseddasin n tsuddest.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

CDU Hamburg Tasnukkert n Trademark d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. CDU Hamburg Tasnukkert n Trademark ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Tigejdiwin & Akemmus: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tibzimin: Graphics, Illustration, Visual Communication Design, Brand Design
Tasnakta n Ufares: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Asewḥel n Usnulfu: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Anadi: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Aseḥbiber: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Tanzagt n Usenfar: The project started in April 2022 in Hamburg and finished June 2023.
Tanila n Umahil: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.