Ideamix Lab Aḥraz n Waḍan sɣur Qichao An

Ideamix Lab Aḥraz n Waḍan sɣur Qichao An d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2024

Ideamix Lab Aḥraz n Waḍan

sɣur Qichao An

Amsaɣ: Mornice Brand Design

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

11,858

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #153799

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ideamix Lab Aḥraz n Waḍan

Ideamix Lab d asuneɣ n uḥraz i tsuta n waman n ttay s lfakya. Tsuta-agi tegber tlata n lḍewqan: ttay aberkan s tferzant, ttay azegzaw s lmanga akked ljasmin, akked ttay azegzaw s tferzant tazegzawt. Yal aḍwaq yettwacar s ini yemgaraden, iwakken zemren yiwen ad ifreq gar tlata n wanawen s tsehla. Zdat n yal aḥraz, ttwaliḍ tugniwin n lfakya s telɣa tuɣruḍant i d-yeṭṭfen aḍwaq yerna ḥemlen tamagit n unadi. Waman-agi ur sɛin ara ismal, ur sɛin ara ssker. Yal aḥraz yesɛa 65 mm n tehri, 65 mm n lqaɛa, akked 115 mm n teɣzi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Ideamix Lab Aḥraz n Waḍan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Ideamix Lab Aḥraz n Waḍan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Tigejdiwin & Akemmus: Width 65mm x Depth 65mm x Height 115mm
Tibzimin: Package design，Drink Design，Oriental design，Chinese Flavordesign
Tasnakta n Ufares: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Asewḥel n Usnulfu: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Anadi: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Aseḥbiber: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Tanzagt n Usenfar: The project started in September, 2022
Tanila n Umahil: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Igmamen n Terbaɛt: Qichao An
Imsuren n Tugniwin: Qichao An