Unicorn Rebrand Tamagit tuffirt sɣur Yating Liu

Unicorn Rebrand Tamagit tuffirt sɣur Yating Liu d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2024

Unicorn Rebrand Tamagit tuffirt

sɣur Yating Liu

Amsaɣ: Yating Liu

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

11,564

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #154412

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Unicorn Rebrand Tamagit tuffirt

Amsuddes Yating Liu yessmaynut tacreḍt n yiwet n kamyun n weččar ameksiki di New York deg usenfar ajirribi. Aɣawas isseqdac initen išerrqen d tkerḍiwin akken ad iɛǧeb inelmaden imeẓyanen. Deg ulugu, "Uni" yettemtil taseddawit, ma "Corn" yebedd i Tacos. Asentel n unicorn, yettwassnen gar ilemẓiyen, yemṣada d usumer n yifazen imaynuten yal dduṛt s tecreḍt. Alugu yerkayes s tallalt tamerniwt iferdisen s uḍfaṛ n tjerrumt taspenyulit. Iferdisen n wumuɣ daɣen seddun awalen iqqnen ɣer tseddawit, i wanḍman n unagraw uslig yeddukklen yeqqnen ɣer lmeɛna n tecreḍt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Unicorn Rebrand Tamagit tuffirt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Unicorn Rebrand Tamagit tuffirt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Tigejdiwin & Akemmus: Loyalty card 90mm x 54mm
Tibzimin: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Tasnakta n Ufares: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Asewḥel n Usnulfu: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Anadi: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Aseḥbiber: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Tanzagt n Usenfar: The project started in July 2021 and finished in September 2021 in Beijing, China.
Tanila n Umahil: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.