Imoment Tafumt n ccṛab s drus n lkuḥul sɣur Hu Wan and Li Jianpeng

Imoment Tafumt n ccṛab s drus n lkuḥul sɣur Hu Wan and Li Jianpeng d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Učči, Tisit d Teẓuri n Usečči.

LbrunzTaẓuri n Usečči· 2024

Imoment Tafumt n ccṛab s drus n lkuḥul

sɣur Hu Wan and Li Jianpeng

Amsaɣ: Netease Yanxuan Trading Co. Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Taẓuri n Usečči

65,111

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #154735

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Imoment Tafumt n ccṛab s drus n lkuḥul

Iseqdacen ilemẓiyen ttarran ad swen tissura s drus n lkuḥul akken ad awḍen ɣer wafrisan ameẓyan i d-yettawin aserɣi, lfeṛḥ akked ubḍu d wiyaḍ. Ɛawen-iten ad issin aktar tisura-nsen mi ara ldin tissura imoment, ayen i d-yesseqdacen s waṭas deg uzzenz n imoment d aɛehd-is s usnimel n yisragen iqeddcen, ijmilen akked ur nettun ara deg tfumt n drus n lkuḥul s usmihel i yemgaraden ɣef waṭas n yifarisen imegdayen deg uswaq. S umezruy n usmekki aẓuran akked uskasi afiziluji, afaris-a d-yettmuddu tirmit tecrek-d deg tugna n ufrisan ameẓyan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Imoment Tafumt n ccṛab s drus n lkuḥul d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Imoment Tafumt n ccṛab s drus n lkuḥul ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Imoment Tafumt n ccṛab s drus n lkuḥul yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Tigejdiwin & Akemmus: Available in multiple sizes and shapes
Tibzimin: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Tasnakta n Ufares: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Asewḥel n Usnulfu: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Anadi: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Aseḥbiber: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Tanzagt n Usenfar: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Tanila n Umahil: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Igmamen n Terbaɛt: Hu Wan
Li Jianpeng
Imsuren n Tugniwin: Creator Hu Wan
Illustrator Li Jianpeng