White and Blue Porcelain Aḥric n Uceqfan n Tqecwalt n Ccrab sɣur Hai Zhu

White and Blue Porcelain Aḥric n Uceqfan n Tqecwalt n Ccrab sɣur Hai Zhu d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2024

White and Blue Porcelain Aḥric n Uceqfan n Tqecwalt n Ccrab

sɣur Hai Zhu

Amsaɣ: Shanxi Blue and White Porcelain Distillery Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

17,607

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #154717

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef White and Blue Porcelain Aḥric n Uceqfan n Tqecwalt n Ccrab

Aceqfan Amellal akked Awraɣ n Porcelain d asnas n uceqfan n tqecwalt yettwaxedmen i Baijiu Aciniwi ufrin. Talɣa n tqecwalt tettabaɛ ajgu n Yuhuchun s wudem am tferi, ma d amgirad awessar n tqecwalt yesseflay-d tirni akked usewḥel n ccrab. Asefti n initen amellal d aẓewwaɣ yettwasusem seg porcelain aqbuṛ, yerna yettwasnas s tarrayt n uglaz seddaw n Jingdezhen. Ticraḍ n Loong n uwraɣ akked isɣaren n tsalast tacinwit sqedcen deg umeslub, ma d aɣmim yebna s talɣa n uqerru n Loong. Snat n tuɣac i d-yellan i ccrab yesɛan 30 iseggasen d wid yesɛan 50 iseggasen n usewḥel.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

White and Blue Porcelain Aḥric n Uceqfan n Tqecwalt n Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. White and Blue Porcelain Aḥric n Uceqfan n Tqecwalt n Ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. White and Blue Porcelain Aḥric n Uceqfan n Tqecwalt n Ccrab yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Tigejdiwin & Akemmus: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Tibzimin: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Tasnakta n Ufares: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Asewḥel n Usnulfu: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Anadi: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Aseḥbiber: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Tanzagt n Usenfar: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Tanila n Umahil: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Igmamen n Terbaɛt: Hai Zhu