Yellow Crane Tower Akemmus n waman sɣur Jin Zhang

Yellow Crane Tower Akemmus n waman sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2024

Yellow Crane Tower Akemmus n waman

sɣur Jin Zhang

Amsaɣ: Wuhan Sanbu Brand Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

15,253

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #154744

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Yellow Crane Tower Akemmus n waman

Wagi d aman n tala tagacurant i d-yessufuɣ Ubergug Awraɣ n Ukeryur. Amesfeṣṣel yesseqdec tarrayt n usuni n yisekkilen akken ad yekkes talast gar uḍris d tugniwin, yesdukel tadelsant n 3500 n yiseggasen n Wuhan deg kraḍ yisekkilen n Ubergug Awraɣ n Ukeryur, yessemǧhed ticarat d umnaḍ aɣreman s wudem uzzig. Afeṣṣel n taqubbuct n teberruyt yekka-d seg usmekti n ukeryur yeṭṭfen anemɣar deg Agǧǧig Amellal d Ukeryur Awraɣ, yettak aɣanib anemɣar n Ubergug Awraɣ n Ukeryur.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Yellow Crane Tower Akemmus n waman d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yellow Crane Tower Akemmus n waman ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yellow Crane Tower Akemmus n waman yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Tigejdiwin & Akemmus: 225mmx60mmx60mm
Tibzimin: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Tasnakta n Ufares: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Asewḥel n Usnulfu: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Anadi: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Aseḥbiber: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Tanzagt n Usenfar: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Tanila n Umahil: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.