Tang Da Li Asisi n Tsertit n Trademarka sɣur Sxdesign d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2024
Tang Da Li Asisi n Tsertit n Trademarka
sɣur Sxdesign
Amsaɣ: Tang Da Li
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #155667Afeṣṣel
Ɣef Tang Da Li Asisi n Tsertit n Trademarka
Tang Da Li d asenfar n tsertit n trademarka i yesdukklen iferdisen ugrafik aqbuṛ akked wid asirem. Asenfar-agi issefra tazrewt d tuldi n Tegmert n Tang. Isem n trademarka yezga ɣef umsizwer n taɣect n "Tang", i yettawilen ɣer Tegmert daɣen ɣer taskkurt, ayen i d-ittarran isem s ubeddel yesseḍsayen. Tuɣac n tnaɣwelt n Tegmert n Tang akked tferra tiqbuṛin ttwaddukklen d usemyalel asirem. Tasiɣ tettwaxdem s tarrayin ur nesɛi ccbaḥa yellan ɣef ugbur asuff. Tasertit-agi tettwasnas ɣef yileqqamen akked usellel s teɣzi tameqqrant d tamecṭuḥt.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Tang Da Li Asisi n Tsertit n Trademarka d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tang Da Li Asisi n Tsertit n Trademarka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tang Da Li Asisi n Tsertit n Trademarka yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
- Tigejdiwin & Akemmus
- Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size. - Tibzimin
- Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
- Tasnakta n Ufares
- TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Asewḥel n Usnulfu
- The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
- Anadi
- The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
- Aseḥbiber
- Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
- Tanzagt n Usenfar
- The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
- Tanila n Umahil
- The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
- Ibrivan
- Copyrights belong to sxdesign
- Igmamen n Terbaɛt
- Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie - Imsuren n Tugniwin
- Illustrations: Luo Ling
Photos and designs: sxdesign
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