Ɛeddi ɣer ugbur
Shan Ling 3 Tabuciḍant n Uzuzer sɣur Shanghai Kuyekuye Technology Co., Ltd.

Shan Ling 3 Tabuciḍant n Uzuzer sɣur Shanghai Kuyekuye Technology Co., Ltd. d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


UzzalAkemmus· 2024

Shan Ling 3 Tabuciḍant n Uzuzer

sɣur Shanghai Kuyekuye Technology Co., Ltd.

Amsaɣ: 361°kids

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

10,865

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #156355

Initen

Afeṣṣel

Ɣef Shan Ling 3 Tabuciḍant n Uzuzer

Shan Ling 3 d tabuciḍant n uzuzer n tuffɣa yerrun, i geṭṭfen arkasen, llebsa akked wecbuben i tarbaɛt n renǧayen. Talɣa tazlijḍant tettxalaf ɣef tebduciḍin tizerwalin ilaqen, tețțaǧǧa akaram meṛṛa ad qqimen ttwazlin daxel-is. Yiwet n tabuciḍant tettwafɣ i tiddi n warkasen seg 31 alamma d 43, ma d llebsa tețwaḍrer akken ur d-tețili ara ttexrima deg ubeddel n wemkan. Ttwaseqdacen ifecka ur nḍerru ara tawennaḍt, tanzugt d weɛgan yeẓẓelmeḍen ssersen anadi n ifecka akked leqdic n uzuzer. Tugniwin bnant ɣef tira n tsinit tafransist akked tmucuha n uslem yečeblen tabburt n uzɣer, s useqdec n uslem, tabburt akked waman d imeẓla igejdanen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Shan Ling 3 Tabuciḍant n Uzuzer d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Shan Ling 3 Tabuciḍant n Uzuzer ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Tigejdiwin & Akemmus
Width 480 mm x Depth 540 mm x Height 115 mm
Tibzimin
Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Tasnakta n Ufares
The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Asewḥel n Usnulfu
How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Anadi
Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Aseḥbiber
Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Tanzagt n Usenfar
The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Tanila n Umahil
1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Igmamen n Terbaɛt
Creative Director: Xusong Wang
Designer: Xiao Dong

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

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