Lax Tamatart sɣur Jonathan Ramirez and Juliana Betancur d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2024
Lax Tamatart
sɣur Jonathan Ramirez and Juliana Betancur
Amsaɣ: Written and Drawn Studio
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #158898Afeṣṣel
Ɣef Lax Tamatart
Amsaɣ yesra ad isnefli alugu i tseddast n ulqaḍ n yisefka akked tuzna n yiznan CRM, s tmuɣli tusliɣt, tatrart. Isem Lax yekka-d seg ChiLax neɣ ReLax, yettmagar-d agerruj n lehna i yiseqdacen. Akken ad yernuy abeddi, yerna-d yizdi angal n wul, yettwakksen ad yemmal taɣuri ɣef yimsaɣen i yettwarẓan aṭas deg tseddas CRM tiwurmant. Ipikselten rwudden-d akken ad d-beggnen azal n yisefka akked usleɣ. S wakka, yesdukkel iferdisen imeqqranen: aul i teyri n yimsaɣen, ipikselten i yisefka, akked X i usali.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Lax Tamatart d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lax Tamatart ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lax Tamatart yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Tigejdiwin & Akemmus
- The sizes depend of the media where it is applied
- Tibzimin
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Tasnakta n Ufares
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Asewḥel n Usnulfu
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Anadi
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Aseḥbiber
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Tanzagt n Usenfar
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Tanila n Umahil
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Igmamen n Terbaɛt
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - Imsuren n Tugniwin
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Yettwaxellṣen
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