B For Good Leaders Askasi Uzaɣzaɣ sɣur Misteli Creative Agency

B For Good Leaders Askasi Uzaɣzaɣ sɣur Misteli Creative Agency d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2024

B For Good Leaders Askasi Uzaɣzaɣ

sɣur Misteli Creative Agency

Amsaɣ: Misteli Creative Agency

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

16,499

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159250

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef B For Good Leaders Askasi Uzaɣzaɣ

B For Good Leaders d askasi n tmuɣli i yiwet n tnedwit tagraɣlant n yimeqranen n tikta. Awraɣ-azuggaɣ, ini n loufa akked lfeṛḥ, d ini agejdan. Awraɣ-azuggaɣ yemyerna d ammud n yiniten iɛeqlen d wudmawen isebḥanen i d-imaanen ddiversite n yimdanen akked tigawin i yellan deg tnedwit. Tiṭ tagejdant tettmettil tamuɣli n tnedwit akked tarrayt-is n twalin ddunit. Askasi-agi yettwasnas ɣef usmel web, izuran n telɣut, imedyaten inmettiyen, akked yisemkiyen n tlemmast ibnan s ccbaḥen izemren ad ttwasḥeuen, s ikarton yellan d abiodegradabl akked kaɣeḍ isnulfuyen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

B For Good Leaders Askasi Uzaɣzaɣ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. B For Good Leaders Askasi Uzaɣzaɣ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. B For Good Leaders Askasi Uzaɣzaɣ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Tigejdiwin & Akemmus: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tibzimin: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Tasnakta n Ufares: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Asewḥel n Usnulfu: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Anadi: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Aseḥbiber: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Tanzagt n Usenfar: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Tanila n Umahil: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.