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Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut sɣur PepsiCo Design and Innovation

Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


UzzalAkemmus· 2024

Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut

sɣur PepsiCo Design and Innovation

Amsaɣ: PepsiCo

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

22,896

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159599

Initen

Afeṣṣel

Ɣef Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut

Aḍris n Tektabt: Doritos Solid Black 2023 d asuneɣ n uţebbal n lqut n telɣa tudsant i d-yettwaxedmen i tazwara n usnas n tmasɣent n lqut yesduklen inagmayen d yimseɣtiyen Iberkanen. Tasegdiwt yal aseggas tettwasɣawel ar tesqamut n umyalel i d-yesnernin imesnulfuyen Iberkanen. Aselkim yettwaxdem sɣur Mz. Icar, tarabaɛt n ẓẓayer tudsant war-isem i d-tekka s wugar n tilawin Tiberkaniyin. Aselkim yettwasnernin sakin ar unagraw asfaylan aḍrisan aciwan, s usnas n tesngift-is d yiseklan-is ɣef uţebbal, agraw n uneflay d ussenfar. Agraw yesɛa tuɣmert n weẓru n Msir, ideg-as usumer sɣur uḥeǧǧam n tmasɣent.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Aseḥbiber
We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

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