Ɛeddi ɣer ugbur
Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit sɣur PepsiCo Design and Innovation

Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LbrunzAkemmus· 2024

Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit

sɣur PepsiCo Design and Innovation

Amsaɣ: PepsiCo

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

26,044

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159637

Initen

Afeṣṣel

Ɣef Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit

Mirinda Plus Restage d aselkin n ureṭṭal i tissit n soda s ṭṭeɛm n ttfaḥ, itwazenzen di Maṣr. Soda d tissit yettwasɛeddin akteṛ deg tegnitin tuzzigin akked temlilit tinmettiyin di Maṣr, anda aṭas n yimdanen ur sswan ara ccṛab. Mirinda Plus tegber soda s kra n uɛessir n ssiṛwan, ayen i itwafqen akked tegnitin am tigi. Aselkin-agi isseqdac anagraw n timmeɣra tazedgant yesɛan tafat, ittwaxemmem akken ad d-yefk azal, ama deg wass ama deg tameddit. Aselkin-agi ismenyaf Mirinda Plus am tugna timeqqṛant n Mirinda, tissit n soda s ṭṭeɛm n ttfaḥ yettwassnen di ddunit meṛṛa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Aseḥbiber
To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

Sumer