Pepsi Big Football Event LTO Asemsed n Tissit sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2024
Pepsi Big Football Event LTO Asemsed n Tissit
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #159649Afeṣṣel
Ɣef Pepsi Big Football Event LTO Asemsed n Tissit
Pepsi Big Football Event LTO d afeṣṣel n usemsed n tissit yettunefken i wakud ilqayen, yettwaxedmen i temzizzelt tameqqrant n ddabex uḍar i d-yellan di Qaṭar deg useggas n 2022. Asemsed-a yeskan-d tugniwin n yimeḥbas n tidet n ddabex uḍar seg waṭas n tmura, i d-yeṭṭfen lferḥ ameqqran i ḥulfan deg wakud n temlilit. Ttusemrasen yimsizedgen n uklu ɣef tugniwin akken a d-smektin tannumi n ucbaḥ n wudem ɣer yimeḥbas, u akken ad fken udem n tẓuri. Tugniwin tigejdanin akked yimussuyen i d-yemṣadan ssemɣaren-d yiwet n tutlayt tudlift. Iswi d asdukkel n tmarka d yimeḥbas idiganen n ddabex uḍar deg wakud n tedyant-a.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Pepsi Big Football Event LTO Asemsed n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Pepsi Big Football Event LTO Asemsed n Tissit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Aseḥbiber
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
