Banquet Chinese Baijiu Asemsed n ccṛab sɣur Ying Song Brand Design Shenzhen Co., Ltd d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2024

Banquet Chinese Baijiu Asemsed n ccṛab

sɣur Ying Song Brand Design Shenzhen Co., Ltd

Amsaɣ: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

36,268

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #160778

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Banquet Chinese Baijiu Asemsed n ccṛab

Banquet d asemsed i ccṛab acinwa baijiu, d lweḥda yettwaseffin. Taqerɛet tettwaxdem s ufexxar, talɣa-ines tekka-d seg iqbucen imensayen n Ccinwa. Ini azegzaw n yigenni yettmeslay-d ɣef yifexxaren n ufernu Ru n tgelda n Song, ma d talɣa taḥerfit teḍfer tussna n cbaḥa n tgelda n Song. Taɣummut tettwaxdem s uxliḍ n wuzzal, ɣer wammas-ines yella usekkil acinwa yemmalen tameɣra. Taqerɛet tesɛa 87 ɣef 87 ɣef 305 imilimitren, yezmer ad tettwaseqdec tikkelt-nniḍen. Imi-ines yettwakkes yerna yettwaqleb akken taqerɛet ad tuɣal d aqbuc n yijeǧǧigen, ma d taɣummut tettuɣal d adasil n lebxur.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Banquet Chinese Baijiu Asemsed n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Banquet Chinese Baijiu Asemsed n ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Tigejdiwin & Akemmus: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tibzimin: Chinese Baijiu packaging, packaging design, reused
Tasnakta n Ufares: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Asewḥel n Usnulfu: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Anadi: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Aseḥbiber: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Tanzagt n Usenfar: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Tanila n Umahil: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Igmamen n Terbaɛt: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Imsuren n Tugniwin: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen