Boluo Dan Lugu d Ugzul n Tmatut sɣur Guangzhou Cheung Ying Design Co., Ltd. d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2024
Boluo Dan Lugu d Ugzul n Tmatut
sɣur Guangzhou Cheung Ying Design Co., Ltd.
Amsaɣ: Guangzhou Cheung Ying Design Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #161340Afeṣṣel
Ɣef Boluo Dan Lugu d Ugzul n Tmatut
Boluo Dan d amussu n lǧameɛ n elfin n iseggasen, yettwassen d yiwen n udlis adelsayan ur neẓri ara n tmetti. Lugu-yagi yesdukel iferdisen n tmatart tiqburin am tazuni tagejdant n Lǧameɛ n Yilel n Wenẓul akked usekkil acinwa Nan, s tefrant n yitutmen isufen n temnaḍt, yessenɣez asnas n teẓuri n tmatut-a. Deg-s tella tikti tafelsaft n Ccreq n Igenni d irem akked Wakal d amrabɛ, yesɛa ccbaḥa taqburt d leṣṣel n turagt, yettaǧǧa ad yettwassen akked ad yesnefli adlis n ugdud.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Boluo Dan Lugu d Ugzul n Tmatut d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Boluo Dan Lugu d Ugzul n Tmatut ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
- Tigejdiwin & Akemmus
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tibzimin
- Logo, Branding, Visual Identity, Graphic Design
- Tasnakta n Ufares
- Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
- Asewḥel n Usnulfu
- The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
- Anadi
- In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
- Aseḥbiber
- The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
- Tanzagt n Usenfar
- The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
- Tanila n Umahil
- The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
- Igmamen n Terbaɛt
- Creative Director: Zhiji Dong
Designer: Lu Gu
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
