Easygo Tamagit n tkebbanit sɣur Xingyue Deng

Easygo Tamagit n tkebbanit sɣur Xingyue Deng d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2025

Easygo Tamagit n tkebbanit

sɣur Xingyue Deng

Amsaɣ: Chengdu Mifang Culture Communication Co.,Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

13,291

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #161772

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Easygo Tamagit n tkebbanit

Afeṣṣel-agi yesdukel inamken n tnila n yisekkilen ichiniyen (afella d wadda) γer tutlayt tawlaft i yettεeddayen tilisa n tutlayin. S usebded n umaεdul amutti s talγiwin tiwezlanin yerna iγedren deg yidles, afeṣṣel-agi yettmesllay s wudem ameεlal γer yigrawen n yimseqdacen yemgaraden. Taγessa-ines tefses, tin-ines tecbeε akked umyiggar amεuri d awal n tumεebt tameqqant i yettunefken i usesmel d tqisiḍ tawlaft. S usemday agejdan d teεellimt tawezzilt, afeṣṣel-agi yettakk-d tirmit n useqdac tamzarayt yerna tazεuqqant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Easygo Tamagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Easygo Tamagit n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Easygo Tamagit n tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
Tigejdiwin & Akemmus: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
Tibzimin: Brand, elevator, sustainable development
Tasnakta n Ufares: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
Asewḥel n Usnulfu: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
Anadi: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
Aseḥbiber: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
Tanzagt n Usenfar: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
Tanila n Umahil: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.