West Lake Beer Asemsed n Tbirra sɣur China Resources Snow Breweries

West Lake Beer Asemsed n Tbirra sɣur China Resources Snow Breweries d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2025

West Lake Beer Asemsed n Tbirra

sɣur China Resources Snow Breweries

Amsaɣ: China Resources Snow Breweries

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

29,476

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #163374

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef West Lake Beer Asemsed n Tbirra

West Lake Beer d afeṣṣel n usemsed i tbirra deg tqerεunin. Afeṣṣel-a yekka-d seg ccbaḥa n Yilel n Utaram (West Lake) di Hangzhou, yessefhem Tiqenṭert Yerẓen akked Kraḍ n Temdunin i d-yesmektayen Aggur d izmulen iẓrayanen imujerraden. Tira tessdukkel taskript n uḍebbeε akked usentel n tkaligrafit n Tgelda n Song. Tabewwaṭ n beṛṛa tfukk s uḍebbeε n uwreɣ akked ufilm amaṭṭi i wakken ad tili s telqiḍt taleggaɣt. Taqerεunt tettwaxdem s uzeggaɣ azegzaw n tɣara taεlayant, i yesseɣlin tafat tultravyulit yerna yettεawan deg uḥraz n lbenna n tbirra. Tiεqubin n weẓru i d-yettwaskanen ɣef tqerεunt sskanent-d tazmert n yal lbenna.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

West Lake Beer Asemsed n Tbirra d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. West Lake Beer Asemsed n Tbirra ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Tigejdiwin & Akemmus: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tibzimin: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Tasnakta n Ufares: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Asewḥel n Usnulfu: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Anadi: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Aseḥbiber: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Tanzagt n Usenfar: The project was designed and developed in December 2022 in Beijing.
Tanila n Umahil: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Igmamen n Terbaɛt: Qiguang Li, Celine Zhou, Xiaowei He