Ɛeddi ɣer ugbur
Graceful Ode Asemsel n ccṛab sɣur Chengdu Stone Design Co., Ltd

Graceful Ode Asemsel n ccṛab sɣur Chengdu Stone Design Co., Ltd d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LfeṭṭaAkemmus· 2025

Graceful Ode Asemsel n ccṛab

sɣur Chengdu Stone Design Co., Ltd

Amsaɣ: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

26,330

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #164157

Initen

Afeṣṣel

Ɣef Graceful Ode Asemsel n ccṛab

Graceful Ode d tazrigt n usemsel n ccṛab i d-yekkan seg tmedyazt d tira tucbiḥt tacinwat. Kraḍ n isental-ines ttusemman s feng, ya d song, kraḍ n leṣnaf n tmedyazt tacinwat. Yal taqerɛet tesɛa asekkil-ines acinwa s talɣa n kraḍ n tsektiwin, yeddan d yizirigen iglawanen i d-yesmektayen tira tucbiḥt ɣef lkaɣeḍ n ṛṛuz, rnan-as talqayt i uḥulfu s ufus. Taqeffalt tettwaṣneɛ am tɣaltin yettneflisen, s teskarin ɣef ixef-is. D initen i yettaken ṣṣifa i yal asentel: azegzaw aturkwaz s ubeddel, abij aḥmayan d uwreɣ aberkan. Tazrigt-a tlaq i tmeɣriwin n twacult, i imensawen n tneẓẓarfin akked leɛwacer unṣiben.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Graceful Ode Asemsel n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Graceful Ode Asemsel n ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Tigejdiwin & Akemmus
product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Tibzimin
traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Tasnakta n Ufares
The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Asewḥel n Usnulfu
The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Anadi
Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Aseḥbiber
The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Tanzagt n Usenfar
The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Tanila n Umahil
The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Igmamen n Terbaɛt
Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

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