Stickman Talɣut n Tmerkanti sɣur Yitian Zeng

Stickman Talɣut n Tmerkanti sɣur Yitian Zeng d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2025

Stickman Talɣut n Tmerkanti

sɣur Yitian Zeng

Amsaɣ: Stickman

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

10,907

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #164180

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Stickman Talɣut n Tmerkanti

Aḍris n tektabt: Stickman d talɣut n tmerkanti i yettwaxedmen i lḥanut n tissit n tteyya s ubelbul deg temdint n Kansas City. Talɣut-a tebna ɣef yiwen wemṣawan amiḥbib i d-yesskanayen sin imahilen ixataren n lḥanut, tissit n tteyya s ubelbul akked lqecc n tɣimert. Amahil-a n taẓrigt yettwaxdem s tugna tadigitalit akked wusnas n uxrraṭ n vector, ayen i s-yeǧǧan talɣut ad tettwassemɣer war ma tesruḥ taẓuli-ines. Stickman yettbeggin-d deg tbeṭṭaḍin, ijeǧǧigen imalasen, s tesbaḍ, s licurta, akked yeḥricen n uɣawas, ɣef ikubayen, izuranen n tissit akked yisekkilen n usifḍ, s wesnusi n uzzal, n leḥriz akked n polypropylene. Lqaṣed d asrusu n wudem yeḥman yerna yesduklen i inzuran meṛṛa, ama d imecṭaḥ ama d imeqqranen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Stickman Talɣut n Tmerkanti d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Stickman Talɣut n Tmerkanti ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Tigejdiwin & Akemmus: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tibzimin: branding, shop, packaging design, illustration
Tasnakta n Ufares: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Asewḥel n Usnulfu: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Anadi: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Aseḥbiber: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Tanzagt n Usenfar: The project was done within 8 months and was launched officially in May 2024.
Tanila n Umahil: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Imsuren n Tugniwin: Image: Yitian Zeng, 2024.