Vegetable Box Agzul sɣur Kikumi Yoshida d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Vegetable Box Agzul

sɣur Kikumi Yoshida

Amsaɣ: Hagata Farm

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

15,633

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #164661

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Vegetable Box Agzul

Asnulfuy-a yessali-d imellalin d taẓuri i d-ffɣen seg wakal, yessekcem iḥulfan s wudem-nsen akked waṛiḥ-nsen. Umuɣ-a, i d-yekkan seg yiṭij, yessken-d am tazegrut n uzedday, yettemsal-d tuqqna gar win i d-yefkan d win i yeṭṭfen. Asnulfuy-a yesskan-d imellalin iɛeqqden s tarrayt tamaynut d tunṣibt. Tibzimin ttufekkent-d s teɣawsiwin i yettḥeržen taduli n ugzul, daymi izmer ad yettuseqdec tikelt-nniḍen seld n usefk. Tarrayt-a n tikti tessaɣzaf azal n yimellalin, tettak-asen-d lmaɛna ɣezzif am tizwura, tessaɣzaf tirmit i win i d-yefkan akked win i yeṭṭfen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Vegetable Box Agzul d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Vegetable Box Agzul ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Vegetable Box Agzul yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Tigejdiwin & Akemmus: 300 mm (w) x 235 mm (d) x 70 mm (h)
Tibzimin: gift, package design, farmer, vegetable, foil stamping
Tasnakta n Ufares: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Asewḥel n Usnulfu: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Anadi: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Aseḥbiber: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Tanzagt n Usenfar: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Tanila n Umahil: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Imsuren n Tugniwin: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.