Meet in Arcadia Asnas n Twenza n Ugezzum sɣur Xiaoming Meng and Xueke Fang d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2025
Meet in Arcadia Asnas n Twenza n Ugezzum
sɣur Xiaoming Meng and Xueke Fang
Amsaɣ: China Social Entrepreneur Foundation
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #164726Afeṣṣel
Ɣef Meet in Arcadia Asnas n Twenza n Ugezzum
Meet in Arcadia d asnas n twenza n ugezzum yettwaxedmen i uselken n tmurt n lfella deg Taddart n Longtang, Tamnaḍt n Guizhou, Tacinwat. Alugu-ines yewwi-d asnulfu seg usekkil acinwa yeqqaren "tazzeɣbi". Igran n ruẓ i yettwaskaren s texfawin i yettwaskaren s uskan asemsaɣ akked ubda amecṭuḥ. Sennig igran, ixxamen n taddart n Miao i yettwaskaren s wudem asemsaɣ ttɛawanen d izenziyen n usekkil, ideg yiwen izenzi yuɣal d asqif. Asnas-agi yettarra afus i tirza n tmurt lfella am unafag agejdan adigan. Aslugen-agi yebɣa ad d-ismel adday adigan akked ad iɛawen imezdaɣ n taddart ad ttekkin deg usekker n ugezzum.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Meet in Arcadia Asnas n Twenza n Ugezzum d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Meet in Arcadia Asnas n Twenza n Ugezzum ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Meet in Arcadia Asnas n Twenza n Ugezzum yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- Tigejdiwin & Akemmus
- Height 594mm x Width 420mm
- Tibzimin
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- Tasnakta n Ufares
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - Asewḥel n Usnulfu
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- Anadi
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - Aseḥbiber
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- Tanzagt n Usenfar
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- Tanila n Umahil
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- Ibrivan
- Logo (2022) China Social Entrepreneur Foundation
- Igmamen n Terbaɛt
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - Imsuren n Tugniwin
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
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