Brown Brothers Limited Edition Taɣbula Tagejdant: Aḍebsi n Tqerɛet n Ccrab sɣur Yiqi Tang and Zona Yuechen Guan d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2025
Brown Brothers Limited Edition Taɣbula Tagejdant: Aḍebsi n Tqerɛet n Ccrab
sɣur Yiqi Tang and Zona Yuechen Guan
Amsaɣ: Brown Brothers
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #164761Afeṣṣel
Ɣef Brown Brothers Limited Edition Taɣbula Tagejdant: Aḍebsi n Tqerɛet n Ccrab
Aḍris n Tektabt: Brown Brothers Limited Edition d aḍebsi yettwaxedmen i ccrab n moscato yettfeǧǧiǧen s tissit n lfakya. Talast-a tettawi tlata n tewsatin i d-issemersen tafrara, tameddit d talwit n yiḍ. Asuraf ițfuḥun yettwasnulfa deg mkul tawsit, iwakken ad d-yeffeɣ rriḥa yemṣadan akked lweqt yettwafernen. Ini-nsen isebruriqen d wesekkilen ițwazuxxen smektayen-d tameɣra n unebdu deg tmura ihewwan akked tikti n temlilit. Taqerɛet d tawsit n 750 ml, tettwaxdem s zzujaj yezmer ad yettuɛawad useqdec-is, tettwasekcem-as tugna n tɣara ifazen ara yeqqimen aṭas n lweqt. Lqaṣed n usnulfu-agi d asqerdec n uɛnu d rriḥa, di sin igawren.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Brown Brothers Limited Edition Taɣbula Tagejdant: Aḍebsi n Tqerɛet n Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Brown Brothers Limited Edition Taɣbula Tagejdant: Aḍebsi n Tqerɛet n Ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Tigejdiwin & Akemmus
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Tibzimin
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Tasnakta n Ufares
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Asewḥel n Usnulfu
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Anadi
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Aseḥbiber
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Tanzagt n Usenfar
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Tanila n Umahil
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Igmamen n Terbaɛt
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Imsuren n Tugniwin
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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