Rebrand Next Tamyalt sɣur Eluan Araujo d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Rebrand Next Tamyalt

sɣur Eluan Araujo

Amsaɣ: Ash Studio

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

14,435

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #167125

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Rebrand Next Tamyalt

Asenfaṛ-agi yeskan-d anagraw n timagit tamwalit i yettwaxedmen akken ad d-yesken tanyilt d ukemmel gar yisuten yemgaraden deg unnar aɣellsan yeddukklen. Asumer yebna ɣef teɣremt tunẓizt tafrawant tabbrit i yettuɣalen d timfaselt tayeẓẓint mgal ad tețțwaḥrez tarusta tamwalit. Azamul yesdukkul lehna talɣawit d lɛumq aẓwaray, ayen yețțaǧǧan asegmi deg waṭas n yimasal d yimsefliden. Agmuḍ d timagit yețdumun yerna teddukel i wennaren i yesran alwaḥ gar usemmezreɣ n tallit-a d lɛada.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Rebrand Next Tamyalt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Rebrand Next Tamyalt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Rebrand Next Tamyalt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Tigejdiwin & Akemmus: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tibzimin: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Tasnakta n Ufares: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Asewḥel n Usnulfu: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Anadi: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Aseḥbiber: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Tanzagt n Usenfar: The project was developed between March and April 2024 in Curitiba, Brazil.
Tanila n Umahil: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.