Kakao AI Campus Afeṣṣel n Tmagit n Tnamka sɣur LMNT Company

Kakao AI Campus Afeṣṣel n Tmagit n Tnamka sɣur LMNT Company d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

DdhebUnuɣ· 2025

Kakao AI Campus Afeṣṣel n Tmagit n Tnamka

sɣur LMNT Company

Amsaɣ: LMNT Company

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Unuɣ

238,116

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #167330

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Kakao AI Campus Afeṣṣel n Tmagit n Tnamka

Kakao AI Campus d afeṣṣel n tmagit n tnamka i d-yettwaxelqen i yiwen n umkan n ulmad i yettunefken i tmusni tumḍint (Artificial Intelligence). Asegdu-agi yeldi i yixeddamen n tkebbanit, i temɣiwnin tidiganin, i tiddukliwin tiɣarimin akked yemdanen ur nesɛi ara anekcum umḍin d ameqran, yerna yettalel asilɣi n yimusnawen n tmusni tumḍint. Anagraw n tnamka deg-s ugar n 50 n yignitin, tugniwin tigejdanin, tunuɣin, ticraḍ n webrid akked tugniwin timussanin yettbeddilen talɣa, akk bnant ɣef usentel n tezmert war tilas n yemdanen. Tarrayt n ufeṣṣel i medden akk tessimɣur tabanit yerna tettwelleh amussu daxel akked beṛṛa n umkan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Kakao AI Campus Afeṣṣel n Tmagit n Tnamka d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Kakao AI Campus Afeṣṣel n Tmagit n Tnamka ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Tigejdiwin & Akemmus: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Tibzimin: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Tasnakta n Ufares: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Asewḥel n Usnulfu: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Anadi: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Aseḥbiber: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Tanzagt n Usenfar: Seoul, Republic of Korea
Tanila n Umahil: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Igmamen n Terbaɛt: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Imsuren n Tugniwin: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.