Rotary Sans Tasefsit sɣur Paul Robb and Moira Bartoloni

Rotary Sans Tasefsit sɣur Paul Robb and Moira Bartoloni d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2025

Rotary Sans Tasefsit

sɣur Paul Robb and Moira Bartoloni

Amsaɣ: S6 Foundry

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

85,885

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #167715

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Rotary Sans Tasefsit

Rotary Sans d tasefsit OpenType war-serif s tebnayiwin tiwengimin akked ubeddel meẓẓiyen deg tulɣiwin. Tesɛa ifakkan n snat s tulɣa n tefirast i yettawin tallalt i tɣuri daɣen i d-yettrnun aferdis aneẓruf uslig. Tasefsit-a tettmuddu-d agraw ummid n yisekkilen ilatiniyen, d yisekkilen-nniḍen akked useddi, i yiseqdimen itipugrafiyen iferqen. Afeṣṣel-ines yessefray fuḍil d uṭṭun, yesɛan amkan i yiswiren am tacreḍt. Rotary Sans tella-d s ddeqs n teẓriwin d yiɣunab, tzemmer ad tettwaseqdec deg umasal umḍin d usiggez anida i ilaq tɣuri akked temlilt tedda.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Rotary Sans Tasefsit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Rotary Sans Tasefsit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Tigejdiwin & Akemmus: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tibzimin: Type design, Typeface, Specimen
Tasnakta n Ufares: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Asewḥel n Usnulfu: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Anadi: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Aseḥbiber: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Tanzagt n Usenfar: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Tanila n Umahil: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Igmamen n Terbaɛt: Paul Henry Robb
Moira Bartoloni
Imsuren n Tugniwin: Paul Henry Robb