Castanea Nectar Tawuri n Talqamt sɣur Inna Kovalenko

Castanea Nectar Tawuri n Talqamt sɣur Inna Kovalenko d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Castanea Nectar Tawuri n Talqamt

sɣur Inna Kovalenko

Amsaɣ: Kyiv Academy of Applied Arts

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,825

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #168736

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Castanea Nectar Tawuri n Talqamt

Castanea Nectar d asekkil n tuffirt i tament n cistan. Tafenṭazit s tira s waman (watercolor) tesduklen aslulles n ifexxucen d wafriwen n cistan. Alugu yesseqdac izirig ilelli, yerna cwiṭ d amessus, akken ad d-yefk tazmert d tqcict n tament n cistan, ma d lqawaliḍ iǧehden ttmektayen tazmert n ttejra n cistan. Tizizwit tamecṭuḥt tessedhi iferdisen n ulugu. Tament tettwaqeddem deg uqbuc n zzedjaj n 250 g, s tebzimt n 125 s 55 mm, yettwarra deg ukartun n 85 s 85 s 110 mm. Asekkil-a yezzi ɣer ttejra n cistan am rmuz azegzaw n Kyiv.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Castanea Nectar Tawuri n Talqamt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Castanea Nectar Tawuri n Talqamt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Castanea Nectar Tawuri n Talqamt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Tigejdiwin & Akemmus: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tibzimin: Logo, gift, pattern, organic product
Tasnakta n Ufares: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Asewḥel n Usnulfu: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Anadi: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Aseḥbiber: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Tanzagt n Usenfar: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Tanila n Umahil: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Imsuren n Tugniwin: Implementation, idea, design Inna Kovalenko