Noosh Tabzimt n Tqerεet n Jin sɣur TheYaar Studio Inc. d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2025
Noosh Tabzimt n Tqerεet n Jin
sɣur TheYaar Studio Inc.
Amsaɣ: Noosh Spirits
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #169790Afeṣṣel
Ɣef Noosh Tabzimt n Tqerεet n Jin
Noosh d afeṣṣel n tebzimt i tqerεet n jin yettwaxedmen s ufus. Tabzimt tettwasiggez s taggara tameṭṭalit, tesɛa 206 ɣef 140 n imilimitren. Noosh tettwars ɣef tqerεet n djaj n 100 ɣef 240 n imilimitren i yeṭṭfen 750 n imililitren. Tugna tekka-d seg tmusni n lebni tafarisit, s teqwas, tiqubbtin d tira icebḥen i d-yettwasunɣen s tmuɣli tisumitrit. Ajerred aleqqaq d tseddi n tjumaṭri d-smektayen isekkilen n zik. Yal benna, am zzeɛfran d uwerd afarisi, tesɛa taqsiṭ-ines yettwasunɣen weḥd-es, i d-yesskanayen agerruj n Iran i yisuyaq imaynuten.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Noosh Tabzimt n Tqerεet n Jin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Noosh Tabzimt n Tqerεet n Jin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world.
- Tigejdiwin & Akemmus
- The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity.
- Tibzimin
- Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose
- Tasnakta n Ufares
- Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity.
- Asewḥel n Usnulfu
- Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance. To overcome this, Noosh Gin embraces the power of storytelling, drawing inspiration from Persian poetry and the timeless works of Khayyam, Hafez, and One Thousand and One Nights.
Noosh’s design evokes joyous gatherings, where drinking symbolizes a celebration of life, much like in Persian tradition. By incorporating Eastern architectural elements, arches and domes, into its visual identity, it creates dreamlike spaces reminiscent of majestic palaces. Each beverage flavor is woven with a unique narrative, transforming drinking into a meaningful cultural experience that bridges Eastern and Western traditions. This approach not only differentiates Noosh Gin in a competitive market but also offers consumers an immersive journey into Persian heritage. Rather than merely introducing a luxury product, Noosh presents an artistic expression of Persian culture and botanical history, making saffron-infused gin not just an exotic ingredient but a symbol of connection, tradition, and celebration. - Aseḥbiber
- Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience.
- Tanzagt n Usenfar
- The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada.
- Igmamen n Terbaɛt
- Design Studio: TheYaar Studio
Creative Director: Sogol Zameni
Design Director: Asal Farshchi
Motion Designer: Babak Khalili
3D Designer: Soroush Talaiee
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
