Daity Aglim yeččuren sɣur Mohsen Koofiani

Daity Aglim yeččuren sɣur Mohsen Koofiani d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Daity Aglim yeččuren

sɣur Mohsen Koofiani

Amsaɣ: Zarrin Ghazal Co. - DAITY Ice cream

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,599

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #170509

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Daity Aglim yeččuren

Taẓrigt tettwarnu s uɣanib n pop-art atraru yefsen. Aseqdec n yiniten iberrqen i d-yekkan seg unebdu yedduklen d tseddart n yisekkilen tameqqrant, tettwaɣran, d tamatart tagejdant n tẓrigt-a, ayen yettmuddun aseḍfer arurad n yisallen i yimeslayen. Initen i tettwafren sbedden ɣef uḍumen n yifarisen, xelqen-d taɣect taẓrigt i warrac, uḥulfan i yimɣerbazen, ttawin-d daɣen taɣara d tezmert i yimeqqranen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Daity Aglim yeččuren d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Daity Aglim yeččuren ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Daity Aglim yeččuren yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Tigejdiwin & Akemmus: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tibzimin: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Tasnakta n Ufares: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Asewḥel n Usnulfu: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Anadi: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Aseḥbiber: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Tanzagt n Usenfar: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Tanila n Umahil: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Imsuren n Tugniwin: Creator and design Mohsen Koofiani