Kweichow Moutai Asemsedhu n Yiselkimen n Lkul (Spirits) sɣur Yi Huang and Pei Luo d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
DdhebAkemmus· 2025
Kweichow Moutai Asemsedhu n Yiselkimen n Lkul (Spirits)
sɣur Yi Huang and Pei Luo
Amsaɣ: Moutai Industrial Design Center
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #170755Afeṣṣel
Ɣef Kweichow Moutai Asemsedhu n Yiselkimen n Lkul (Spirits)
Kweichow Moutai d afeṣṣel n usemsedhu i yiwen n lkul ašinwa yettnuzun deg Japun. Talɣa n tqerɛett tebna ɣef tqerɛett taklasikit n Moutai, tewwi-d initen d wudem n ufexxar n Ru Kiln, i d-ibdan deg tallit n twacult Tang. Tira tacinwat icebbḥen asemsedhu tekka-d seg usefru n umedyaz ajapuni Prince Nagaya, yuran deg tallit n Tang. Tafyirt-nni kifkif tban-d ɣef tallalt i d-yettwaceyyɛen si Japun ɣer Wuhan, tesmekti-d imbeddal adelsan aɣezfan gar snat n tmura. Asemsedhu yesɛa tiddi n 77 ɣef 77 ɣef 173 n imilimitren. Afeṣṣel-agi d allal n umbeddel adelsan.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Kweichow Moutai Asemsedhu n Yiselkimen n Lkul (Spirits) d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Kweichow Moutai Asemsedhu n Yiselkimen n Lkul (Spirits) ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Tigejdiwin & Akemmus
- 77x77x173mm
- Tibzimin
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Tasnakta n Ufares
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Asewḥel n Usnulfu
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Anadi
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Aseḥbiber
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Tanzagt n Usenfar
- Renhuai city 24 July 2023 - 7 August 2023
- Tanila n Umahil
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Igmamen n Terbaɛt
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Imsuren n Tugniwin
- Moutai Industrial Design Center
Yettwaxellṣen
Snirem Seld Designers.org
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