Gushu Jinzhu Asemsed n Yigumma Yekkawen sɣur Chushan Design

Gushu Jinzhu Asemsed n Yigumma Yekkawen sɣur Chushan Design d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2025

Gushu Jinzhu Asemsed n Yigumma Yekkawen

sɣur Chushan Design

Amsaɣ: Shenzhen Chushan Design Culture Group Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

82,880

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #170992

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Gushu Jinzhu Asemsed n Yigumma Yekkawen

Gushu Jinzhu d tabewwaṭ n usefk yettwaxedmen i lfakya n longan yekkawen. Tabewwaṭ tesseqdac tasegda n uqeṛṛu d llsas, tesɛa 360 s 240 s 90 n imilimitren. Udem-is n beṛṛa yeskan-d ttejṛa n longan tesɛa leqrun n iseggasen, s tira s uwreɣ, s tnesletin yettwaneqcen akked sin n Loong yettwazlen ɣef izuran n longan. Yiwet n tewriqt n daxel tessefham tinḍi taqburt n usewway akked twuri n uḥraz seg tudi. Tabewwaṭ tesɛa daxel-is kuẓ n tqerɛunin n akrilik s tebyarin n imɣan akked yiwet n tbeqsit n lqahwa n useladun s 130 n imilimitren i yettuɣalen d asenduq n lfakya. Ini aččinaw azeggaɣ yemmal-d tamsirt n tmeɣra.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Gushu Jinzhu Asemsed n Yigumma Yekkawen d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Gushu Jinzhu Asemsed n Yigumma Yekkawen ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Tigejdiwin & Akemmus: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Tibzimin: Dried Fruit, Loong, Song, Ceramics, food
Tasnakta n Ufares: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Asewḥel n Usnulfu: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Anadi: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Aseḥbiber: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Tanzagt n Usenfar: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Tanila n Umahil: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Igmamen n Terbaɛt: Yin peng
Li linlin
Zeng menghao
Imsuren n Tugniwin: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.