Freistil Timmegga n tkebbanit sɣur Ina Oakley

Freistil Timmegga n tkebbanit sɣur Ina Oakley d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2025

Freistil Timmegga n tkebbanit

sɣur Ina Oakley

Amsaɣ: Freistil Praxis Caspary

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

12,213

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #171891

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Freistil Timmegga n tkebbanit

Freistil d timmegga n tkebbanit i d-yettwaxdamen i uxeddim n uslugu n tdawsa n uzgen (physiothérapie). Timmegga-agi tettawi-d idlisen n tsuffeɣt akked wid usmel ameḍfar, seg wemkan n tkarḍiwin n uxeddim, ibennasen (banners), llebsa d usmel web. Isem Freistil yebɣa ad d-yini "aẓawan ilelli" (free style), yezmer ad d-yesekfel ɣer tarrayin n usiḥlu ilelli i gettwafernen i yal amuḍin s wudem-nsen. Iferdisen n uskan sɛawnen ad ɛerḍen tamusni taqburt n uxeddim s ufus akked yiwaliwen imaynuten, ma d asekyed (logo) yebnan ɣef tira s uskasi n usnifel yesken-d amussu d tuflest. Tacacit n yiniten tesqedac amidiran, corail, amellal-uḍris akked usebḥan. Ttwafernent-d waraq iɛlayen d wakala n twenza ur nettɣimi ara, syen ttwaxedmen wid n texxamin tilawinin melmi kan i izmer.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Freistil Timmegga n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Freistil Timmegga n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Freistil Timmegga n tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Tigejdiwin & Akemmus: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Tibzimin: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Tasnakta n Ufares: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Asewḥel n Usnulfu: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Anadi: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Aseḥbiber: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Tanzagt n Usenfar: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Tanila n Umahil: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Ibrivan: buero inaoakley, 2024
Igmamen n Terbaɛt: Ina Oakley and Anne-Marie Bayer
Imsuren n Tugniwin: Mockup Maison, Adobe Firefly and Nastasic