Piggy Express Afeṣṣel n Wudem n Tnamka sɣur Du Qingyu and Dong Xiuxiu

Piggy Express Afeṣṣel n Wudem n Tnamka sɣur Du Qingyu and Dong Xiuxiu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Piggy Express Afeṣṣel n Wudem n Tnamka

sɣur Du Qingyu and Dong Xiuxiu

Amsaɣ: Piggy Express Creative Design Team

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

9,492

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #173387

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Piggy Express Afeṣṣel n Wudem n Tnamka

Piggy Express d afeṣṣel n wudem n tnamka i yettwaxedmen i umeẓlu n usiweḍ s ukeṛṛus. Udem-a yesnerna tignit n yilef n ulugu n tnamka armi tuɣal d amdakkel n usikel yelhan. Aɣawas n yiniten s ṣṣifa ɛlayen yessalay tabanit tameẓrit s 42 n tmiḍi, ma d azellum aḥerfi yeǧǧa udem yettwaɛqel deg yal allal n teywalt. Ticeqqufin n tissewt (animations) ttɛawanent iseqdacen ad kemmlen tiwuriwin am useqdec n tkuppunt d uḍfaṛ n webrid. Udem-a yettwasnerna deg tlatin n tikkal n usnifel n talɣa, yerna yettwasekyed ɣer wugar n twinas n yiseqdacen deg temdinin n Ccinwa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Piggy Express Afeṣṣel n Wudem n Tnamka d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Piggy Express Afeṣṣel n Wudem n Tnamka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Piggy Express Afeṣṣel n Wudem n Tnamka yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Tigejdiwin & Akemmus: The sizes depend of the media where it is applied
Tibzimin: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Tasnakta n Ufares: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Asewḥel n Usnulfu: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Anadi: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Aseḥbiber: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Tanzagt n Usenfar: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Tanila n Umahil: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Igmamen n Terbaɛt: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Imsuren n Tugniwin: Piggy Express