94Hilook Afeṣṣel n Tmagit n Tkebbanit sɣur Eason Liu and Elvis Ku

94Hilook Afeṣṣel n Tmagit n Tkebbanit sɣur Eason Liu and Elvis Ku d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

94Hilook Afeṣṣel n Tmagit n Tkebbanit

sɣur Eason Liu and Elvis Ku

Amsaɣ: DaDao International Brand Research & Design Institute

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

8,173

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #174826

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef 94Hilook Afeṣṣel n Tmagit n Tkebbanit

94HiLook d anagraw n tmagit n tkebbanit yettwaxedmen i uḥanut uddis i isdukklen taḥanut tameqqrant yettwafernen, asečču n yakiniku d lbar n lqahwa. Alugu isdukkel acciwen n uzger, ajeḥniḍ n uslem d wuṭṭun 94 iwakken ad d-yegzem afran n yifarisen n wakal d yilel. Tiɣmiwin tizeggaɣin d tiberkanin ttwaḍefrent seg lakk ajapuni, s uwraɣ, uzegzaw d uḥeccadi aḥmayan d yiniten n tallalt. Afeṣṣel yettmuddu ɣer rruḥ n uḥerfi n Ssuq n Tsukiji di Tokyo. Ilugan n useggem s teftilin snesent tamagit ɣef yisekkilen n ubrid, aḍebsi n uselken, udem n uḥanut akked yiẓeḍwan inmettiyen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

94Hilook Afeṣṣel n Tmagit n Tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. 94Hilook Afeṣṣel n Tmagit n Tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. 94Hilook Afeṣṣel n Tmagit n Tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Tigejdiwin & Akemmus: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tibzimin: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Tasnakta n Ufares: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Asewḥel n Usnulfu: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Anadi: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Aseḥbiber: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Tanzagt n Usenfar: The project finished in 2025 in Taiwan.
Tanila n Umahil: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.