The Fulcrum Anagraw n Timagit Tafeṛṛant n Tkebbanit sɣur Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Anagraw n Timagit Tafeṛṛant n Tkebbanit sɣur Shenzhen Lightcone Design Co., Ltd. d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2026

The Fulcrum Anagraw n Timagit Tafeṛṛant n Tkebbanit

sɣur Shenzhen Lightcone Design Co., Ltd.

Amsaɣ: Shenzhen lightcone design Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

5,624

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #176921

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef The Fulcrum Anagraw n Timagit Tafeṛṛant n Tkebbanit

Fulcrum d anagraw n timagit tafeṛṛant yettwaxelqen i tkebbanit n usenqed. Anagraw-a yettwasnulfa-d seg ugrud n tafat, d amudem n wakud-tallunt deg tussna n tfizikt, akked ugiruskup. Agiruskup yettmettil ṛṛsana n daxel, ma d agrud n tafat yettbeggin-d tignatin timeqqranin n usnulfu. Yettwaseqdac uɣawas n yiniten n uberkan, umellal d uzeggaɣ, anda aberkan yettmettil axemmem amenṭaqan, amellal asenqed azedgan, ma d azeggaɣ yettmettil taḥmalt. Tettwaxdem daɣen tazrawt n lḥiḍan yeddan yid-s s ukala n usebɣes s ussexsi s kraḍ n tsektiwin akken ad d-yesnulfu tunuɣin s tissiwin. Yal lḥiḍ yesɛa 1000 mm n tehri d 1800 mm n teɣzi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

The Fulcrum Anagraw n Timagit Tafeṛṛant n Tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. The Fulcrum Anagraw n Timagit Tafeṛṛant n Tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Tigejdiwin & Akemmus: Poster size: 1000mm W × 1800mm H
Tibzimin: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Tasnakta n Ufares: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Asewḥel n Usnulfu: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Anadi: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Aseḥbiber: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Tanzagt n Usenfar: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Tanila n Umahil: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Igmamen n Terbaɛt: Haoyu Yang