Parzin Brand Tamagit n Tnezzayt sɣur Hangzhou Re Der Design Co., Ltd. d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Parzin Brand Tamagit n Tnezzayt

sɣur Hangzhou Re Der Design Co., Ltd.

Amsaɣ: Shanghai Dimou Industrial Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

7,543

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #176933

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Parzin Brand Tamagit n Tnezzayt

Parzin Brand d tamagit tazrayant yettwaxedmen i tnezzayt n tissayin n wallen. Alugu yebna ɣef tɣessa n sin wannaren i d-yekkan seg tissayin timgurdanin akked usekkil amezwaru P. Annar n zelmeḍ yeknu cwiṭ akken ad yernu talqey, ma d annar n yeffus yettak-d tazlegt n usekkil P, ayen i d-yesnulfuyen aḥulfu n kraḍ n leqyasat i d-yesmektayen tamuɣli n yidis n tissayin n yiṭij akked tissayin n wallen. Amaɣur aẓegzaw n wakal d ini agejdan, ma d azegzaw n teẓgi s tissas ɛlayen d ini yettwassnen yis. Talɣiwin timgurdanin d tiglayanin ttusnasent ɣef yal amkan n unermis s ujerreḍ s laser, s ucraḍ s uḥmu, s uɛemmed d ujerreḍ s uɣbal.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Parzin Brand Tamagit n Tnezzayt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Parzin Brand Tamagit n Tnezzayt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Parzin Brand Tamagit n Tnezzayt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Tigejdiwin & Akemmus: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Tibzimin: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Tasnakta n Ufares: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Asewḥel n Usnulfu: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Anadi: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Aseḥbiber: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Tanzagt n Usenfar: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Tanila n Umahil: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Igmamen n Terbaɛt: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen