Jiangnan Collection Timagit Tazrayant sɣur Rui Deng

Jiangnan Collection Timagit Tazrayant sɣur Rui Deng d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Jiangnan Collection Timagit Tazrayant

sɣur Rui Deng

Amsaɣ: Universiti Putra Malaysia

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

8,492

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #179905

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jiangnan Collection Timagit Tazrayant

Jiangnan Collection d timagit tazrayant i d-yekkan seg tuddar n waman n unẓul n Ccinwa. Afeṣṣel-agi yettales-d asnulfu n tseddart taqburt, isaffen d tugniwin n yal ass s usuddes anzeggan akked unagraw atrar n yiniten. Tugniwin tidelsanin ttwabeddlent ɣer unagraw udlifan i yezmren ad yimɣur, i yettwasqedcen ɣef yifarisen n tudert am ifularen n leḥrir, ifenǧalen n lkaɣeḍ, ticraḍ n yidlisen d imagnitiyen n tsemmaḍt. Taẓuri-agi tettwaxdem s ubrid n usuneɣ umḍin, tettuheggen s CMYK i wakken ad d-teffeɣ tesiggezt s tseddi. Iswi d asekcem n tgemmi n temnaḍt deg tudert n yal ass tatrart.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Jiangnan Collection Timagit Tazrayant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Jiangnan Collection Timagit Tazrayant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Jiangnan Collection Timagit Tazrayant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
Tigejdiwin & Akemmus: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
Tibzimin: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
Tasnakta n Ufares: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
Asewḥel n Usnulfu: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
Anadi: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
Aseḥbiber: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
Tanzagt n Usenfar: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
Tanila n Umahil: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
Ibrivan: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
Igmamen n Terbaɛt: Designer：Deng Rui
Imsuren n Tugniwin: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui