Prepd Primary Function: Timagit n Tmark sɣur Cansu Dagbagli Ferreira

Prepd Primary Function: Timagit n Tmark sɣur Cansu Dagbagli Ferreira d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Prepd Primary Function: Timagit n Tmark

sɣur Cansu Dagbagli Ferreira

Amsaɣ: Cansu Ferreira

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

7,530

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #181178

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Prepd Primary Function: Timagit n Tmark

Book Text: Prepd d tafeṛṛact tatrart n usiweḍ n uččiwen i yețbeddilen tiddasin n imencaren imḍanen ɣer wuččiwen yețwaheggan s uḥereš. Timagit-is tettbeddiḍ ɣef yiwet n tiẓuri tazedgant tatrart yețwaxedmen i wakken ad tebeddel tallunt n tetiknulujit n uččiwen. S yiwen n ulugu asnifel s tefṛewt n usmayem deg tallunt tilemt akked yiwet n tegduda tazegzawt d tumḍent (Lime) s umgirred ameqqran, tamark tețzuxxu s wassaɣ gar imesnaflen d imsenqed. S ttṣawer yețbanen, i d-yețțaken lawwel i wemdan, akked tanزeggit tazdagant, Prepd tetteg tigawt n usidrem d yiwen n termit n učči yeṣfan, s wuḥereš aflay.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Prepd Primary Function: Timagit n Tmark d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Prepd Primary Function: Timagit n Tmark ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Prepd Primary Function: Timagit n Tmark yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Tigejdiwin & Akemmus: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tibzimin: food, app, delivery, digital, modern, colorful
Tasnakta n Ufares: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Asewḥel n Usnulfu: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Anadi: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Aseḥbiber: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Tanzagt n Usenfar: 6 months, France and Saudi Arabia
Tanila n Umahil: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.