Taoxichuan Tugna n uḍris yettwaneẓḍen (Scroll) sɣur Yao Wu

Taoxichuan Tugna n uḍris yettwaneẓḍen (Scroll) sɣur Yao Wu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Taoxichuan Tugna n uḍris yettwaneẓḍen (Scroll)

sɣur Yao Wu

Amsaɣ: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

9,025

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #182359

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Taoxichuan Tugna n uḍris yettwaneẓḍen (Scroll)

Taoxichuan d tugna tettwaxedmen ɣef uḍris yettwaneẓḍen i yiwet n temnaḍt n yidles n uḍebsi (seramik) di Jingdezhen. Tugna-a tesken 600 n yiseggasen n umezruy n uporsulan akked usnerni n temnaḍt deg yiwet n tsuddemt tamagdayt ur nettḥebbes. Aɣanib n tira aluɣan akked yiniten iceɛlalen bnan tiẓgi n uporsulan n twargit anda mmezlen imɣan, aporsulan akked wudmawen. Kraḍ n wudmawen inasliyen, Ṛebbi n Tferrant (Kiln God), Ṛebbi n Ccṛab akked Ṛebbi n Yilel, ttbanen-d deg ubrid. Taẓuri tavikturit tettwabḍa ɣef tissiwin akken ad tili tgezzumt s wudem aleggaɣ, yerna thegga-d s sin n yiɣawasen n yiniten CMYK akked RGB. Aḍris yettwaneẓḍen yettwaxdam daɣen am tkarḍa tamsallust i yettawin inerza deg ubrid-nsen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Taoxichuan Tugna n uḍris yettwaneẓḍen (Scroll) d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Taoxichuan Tugna n uḍris yettwaneẓḍen (Scroll) ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Taoxichuan Tugna n uḍris yettwaneẓḍen (Scroll) yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
Tigejdiwin & Akemmus: Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
Tibzimin: Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
Tasnakta n Ufares: The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
Asewḥel n Usnulfu: It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
Anadi: Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
Aseḥbiber: This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
Tanzagt n Usenfar: The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
Tanila n Umahil: The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
Ibrivan: /
Igmamen n Terbaɛt: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Imsuren n Tugniwin: /