Cedea - Dolomites' Luxury Mineral Water Aman Iɛdinen deg Teqbuct n Tekti sɣur Nick Pitscheider and Sharon Hassan

Cedea - Dolomites' Luxury Mineral Water Aman Iɛdinen deg Teqbuct n Tekti sɣur Nick Pitscheider and Sharon Hassan d anerbaz yettwaqadren meqqren n 2019 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2019

Cedea - Dolomites' Luxury Mineral Water Aman Iɛdinen deg Teqbuct n Tekti

sɣur Nick Pitscheider and Sharon Hassan

Amsaɣ: Nick Pitscheider

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

49,818

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #78016

Snirem Tanfiwin Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cedea - Dolomites' Luxury Mineral Water Aman Iɛdinen deg Teqbuct n Tekti

Tasmilt n waman Cedea tettawi-d tamselḥawt-is si tudrin n Dolomites n Ladin d tinfaliyin ɣef tfawt tagamant Enrosadira. S lmaɛdin-nsent azuran, tudrin n Dolomites ttiǧǧint-d tafat s yini azeggaɣ yeččuren deg tuzzya d teẓɣilt n yiṭij, ara d-yefken i tmanzayt tabaḍnit tusmagḍint. S "umcabi ɣer tesrsa tusmagḍint n Ilferziẓen", akudem n Cedea yesɛa azref ad yeṭṭef taswiɛt-a. Agemmuḍ-is d teqbuct n tekti ara yeǧǧen aman ad ibrir ad iɣbeḍ s wudem yugaren asirem. Initen n teqbuct cmehbent ɣer tafat tusligt n tudrin Dolomites yeččuren s yini azeggaɣ n lwardan n lmaɛdin d uzegzaw n yigenni.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Cedea - Dolomites' Luxury Mineral Water Aman Iɛdinen deg Teqbuct n Tekti d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Cedea - Dolomites' Luxury Mineral Water Aman Iɛdinen deg Teqbuct n Tekti ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Tigejdiwin & Akemmus: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tibzimin: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Tasnakta n Ufares: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Asewḥel n Usnulfu: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Anadi: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Aseḥbiber: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Tanzagt n Usenfar: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Tanila n Umahil: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Ibrivan: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Igmamen n Terbaɛt: Nick Pitscheider
Sharon Hassan
Imsuren n Tugniwin: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).