InterBrasil Logotype Redesign Asnifel n Tmagit n Tefranit sɣur Mateus Matos Montenegro d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2020
InterBrasil Logotype Redesign Asnifel n Tmagit n Tefranit
Amsaɣ: InterBrasil
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #86886Afeṣṣel
Ɣef InterBrasil Logotype Redesign Asnifel n Tmagit n Tefranit
Assuji n wallus n tikti d usnifel n tefranit d-ibeddlen di trarut d usiddu deg yidles n tkebbanit. Asenḍu n wul ur yezmir ara ad yeqqim aberrani ɣef tefranit, issufuɣ-d tamendawt s wudem uzzig d yixeddamen, maca daɣen d yimeɣtayen. D tadukli yedduklen gar lmenfeɛa, awtay d tɣara n umeẓlu. Seg telɣa ar yiniten, asenḍu amaynut yesdukel ul deg B d umqaraḍ n tezmert deg T. Sin wawalen dduklen di tlemmast, ayagi yerran alugu yecba d yiwen n wawal d yiwen uzamul, yesdukel R d B deg wul.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
InterBrasil Logotype Redesign Asnifel n Tmagit n Tefranit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. InterBrasil Logotype Redesign Asnifel n Tmagit n Tefranit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - Tigejdiwin & Akemmus
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- Tibzimin
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- Tasnakta n Ufares
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- Asewḥel n Usnulfu
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- Anadi
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - Aseḥbiber
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- Tanzagt n Usenfar
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- Tanila n Umahil
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
- Igmamen n Terbaɛt
- Mateus Matos Montenegro
Yettwaxellṣen
Snirem Seld Designers.org
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