Menogga Asnas n Lmedlul n Umahil (Branding Design) sɣur 1983Asia d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2020
Menogga Asnas n Lmedlul n Umahil (Branding Design)
sɣur 1983Asia
Amsaɣ: 1983Asia
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #86957Afeṣṣel
Ɣef Menogga Asnas n Lmedlul n Umahil (Branding Design)
Menogga d asnas n lmedlul n umahil ibnan ɣef yedles n taɣzut Zhuang di Ccinwa. Adlis n Zhuang yeṭṭef-d tiqsit tamezwarut belli imdanen ttlalen si yjeǧǧigen, tamurt tarusant Menogga tettwaqadr ass-a. Talɣa n umahil tessken-d taruḥt tantawt, taẓiḍant d wesbur i d-yettwafen deg tqsit-agi. Tugniwin n ccḍayef aqbuṛ n Zhuang ttwaskeṛen syen ɛawden-asent asexdem s ussnas n usneflay uzdigan i wakken ad d-fɣent d anagraw n twenza asfrayan. Talɣa-agi tettwasnes ɣef llebsa, aḍebsi (packaging) akked wezzawel, s tseqqi n ubeṛṛad, tzergant akked usali n wesbur. Iswi d asemsawal n yedles n Guangxi akked umuɣan ameqqran.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Menogga Asnas n Lmedlul n Umahil (Branding Design) d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Menogga Asnas n Lmedlul n Umahil (Branding Design) ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Menogga Asnas n Lmedlul n Umahil (Branding Design) yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Tigejdiwin & Akemmus
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tibzimin
- Package design, branding design, traditional culture, Asian design
- Tasnakta n Ufares
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Asewḥel n Usnulfu
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Anadi
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Aseḥbiber
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Tanzagt n Usenfar
- this project finished in March 2018 in Guangxi China
- Tanila n Umahil
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Ibrivan
- 1983ASIA
- Igmamen n Terbaɛt
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Imsuren n Tugniwin
- 1983ASIA
Yettwaxellṣen
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