Pony Pack Tea Tabewwaḍt n usenduq n uttawa n ttay sɣur Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea Tabewwaḍt n usenduq n uttawa n ttay sɣur Xiang Qian, Deng Zhehao and Yao Wenliang d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2020

Pony Pack Tea Tabewwaḍt n usenduq n uttawa n ttay

sɣur Xiang Qian, Deng Zhehao and Yao Wenliang

Amsaɣ: Rufy Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

22,865

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #87642

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Pony Pack Tea Tabewwaḍt n usenduq n uttawa n ttay

Pony Pack Tea d asezreg n usenduq n usenfel yettwaxedmen i ttay yifazen. Tamsirt-a tetteddu deg umezruy aɣezzfan n usnulfu n ttay, anda tarrayt taqburt tettwaḥrez dɣa tettwacudd ɣer usefrek amaynut n usefti. Isekkilen icinwaten yuran s leǧnas n tallitin yemxalafen ttwaḥerrsen ɣef tegnit i wakken ad d-sbeggnen taɣara yettwawin di leεmerat. Tagrumma-a tegber asenduq d tacekkart n tayfeggant yeqqnen s tqennaḍt n usnaǧ. Yettwaseqdec lkaɣeḍ afsis akk d tayfeggant, s usiḍen n uggur, ubruns akk d urekku. Talɣiwin-a smektayent-d tigejda n ttay d tcaqquntin n ttay.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Pony Pack Tea Tabewwaḍt n usenduq n uttawa n ttay d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Pony Pack Tea Tabewwaḍt n usenduq n uttawa n ttay ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Tigejdiwin & Akemmus: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tibzimin: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Tasnakta n Ufares: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Asewḥel n Usnulfu: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Anadi: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Aseḥbiber: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Tanzagt n Usenfar: 2017-2017.9 changsha, hunan province, China
Tanila n Umahil: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Igmamen n Terbaɛt: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Imsuren n Tugniwin: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。